Create your Own Brand

In this modern and developing country, it is the time for all of us to turn ourselves into brand names. We can called as "Marketing ourselves brand" or "Shameless Marketing".
Shameless marketing exponents are people who are very comfortable talking about themselves but in a way that doesn't put people off.
How comfortable are you about talking about yourself? Shameless marketing means you have the ability to communicate "who you are and what you bring to the table, unashamedly". Can you talk about yourself, sharing your skills and abilities? Can you say with confidence: "I am the best candidate for the job? or "I am the best person and suit for this position?" or "I am the best person who you can believe on?"

Ladies and gentleman,
Imagine that you have a good image and reputation so strong and you convey it so well that the marketplace comes to you. It recognises your personal value and seeks you out for your unique talents and accomplishments.

Imagine standing apart from your peers, utterly confident in expressing your distinctiveness as a business leader and human being. In the new working world, your reputation or personal brand is the currency that sets you apart.

Personal branding is a strategy that allows you to shape how others perceive you, create visibility and drive demand for your services. It is about letting your business colleagues and the world, for that matter know exactly what you stand for.

A personal brand is an integral part of such career management. And even if you are happy where you are, and have no plans to "move up and out", your brand is the insurance that you won't fade into the corporate woodwork.

The good example which all of us can learn from is YTL Corporation Berhad. YTL is one of the largest compaines listed on the Bursa Malaysia and together with its five listed subsidiaries has a combined Market Capitalisation of about RM30 billion. The company was listed in 1985 has also had a secondary listing on the Tokyo Stock Exchange since 1996. YTL was the first Asian non- Japanese company to be listed onthe Tokyo Stock Exchange. For more information you can log on http://www.ytl.com.my.

Ladies and Gentleman,
If we want to create our brand image, abviously it is not so hard. But if we want to build good reputation, it is more harder because we need to take time and it is a not build within a week or a month.

Another point is "build our own brand" is we want to let people won't forget us. Even thought, we might going and leave people around us one day. But I believe all of us wish taht people around us and our friends won't easier forget us. They might be forget us one day but atleast the duration can be longer.

Smile always because it is also might be a good brand for you that can let people remember you until forever. : )